Meliá

With the vision of strengthening its digital presence and connecting with new audiences, Meliá Hotels International trusted us to develop an annual social media strategy that repositioned the brand at both national and international levels.

Inspired by Meliá’s values of elegance and sophistication, we redesigned a digital look & feel that reflected its premium essence while adapting to the identity and tone of each market.

The strategy was built on four key pillars:

Social media content plan, featuring pieces produced by filmmakers and creators who convey unique experiences from the hotels.

Collaborations with national and international influencers, who shared the experience firsthand to inspire new audiences.

Paid Media Strategy, focused on driving brand awareness, bookings, and qualified traffic.

Events and tailored activations that strengthened emotional connection with users and reinforced global positioning.

With more than 2,000 pieces of content per year and over 80 million impressions, Meliá consolidated its digital presence and its reputation as one of the most aspirational hotel chains in the world.

CREATIVE DIRECTION, DIGITAL STRATEGY, AUDIOVISUAL PRODUCTION, INFLUENCER CASTING & PAID MEDIA MANAGEMENT

📍Spain, France, United Kingdom & Luxembourg