Maison Perrier & Maison Matcha

To introduce its new CHIC sparkling beverage range, Maison Perrier aimed to position itself as a sophisticated, refreshing option aligned with new consumption trends.

We identified the perfect opportunity to merge Perrier’s chic style with the healthy world of matcha, leading to a collaboration with Violeta Mangriñán and her café Maison Matcha, one of the most influential spaces of the moment.

From this synergy, two exclusive drinks were born — Matcha Chic Citrus Fizz and Matcha Chic Lemonjito — combining freshness, trendiness, and sophistication under a single concept. The activation was amplified through both brands’ channels and a group of micro-influencers who shared their experience, generating an aspirational and viral effect on social media.

CO-CREATION, INFLUENCER STRATEGY, CREATIVE CONCEPT & CONTENT PRODUCTION