Cabreiroá

Cabreiroá water has a unique origin: it comes from magma. Water driven by the fire from within the Earth, just like the force that moves people who are “born of fire”: those who transform their vital energy into drive, passion, and perseverance.

As part of the #NacerFuego campaign, we worked with the brand to bring this concept to life through real, human stories. At Fiftykey, we managed the scouting of profiles — influencers and everyday people — who embodied this spirit and shared relatable stories, capable of connecting with Cabreiroá’s values and the essence of the campaign.

We selected protagonists who embody this attitude. Some of them include: Sergio Bernal, principal ballet dancer in Spain; Nacho Dean, an explorer who traveled the world on foot; Montse Mechó, a 90-year-old former parachutist; and Susana Rodríguez, Paralympic triathlon champion.

Through their stories in biopic format, we reinforced an emotional, authentic, and deeply human narrative, conveying the optimism and vitality that define Cabreiroá.

INFLUENCER SCOUTING