Bitter Kas

Bitter Kas needed to reclaim its position as the preferred drink for aperitif time. Based on the perception that it was “a grandma’s drink,” the brand sought to reinvent itself with a new positioning: Old Is Cool, a campaign that showed that authenticity never goes out of style.

The goal was to connect with a new generation of consumers and reposition the product as an icon of the modern aperitif, combining tradition, character, and a touch of irony.

To amplify the campaign, we developed two key pieces:

• A production with Ana Milán, in which the actress interviewed herself — present-day Ana versus past Ana — in a fun and nostalgic conversation that reminded everyone that “old is still cool.”
• A street interview with Octavi Pujades, who, through the format’s friendly and spontaneous tone, confirmed that good things always prevail, and that Bitter Kas remains synonymous with authenticity and timeless style.

El resultado fue una campaña honesta, fresca y con guiños de humor, que revitalizó la imagen de Bitter Kas y la consolidó como la bebida clásica más moderna del aperitivo.

CREATIVE CONCEPT, SCRIPTWRITING & AUDIOVISUAL PRODUCTION, INFLUENCER ACTIVATION & SOCIAL MEDIA AMPLIFICATION