Liposan

With over 26 million views on TikTok, Liposan has become a daily essential. In 2024, the brand wanted to show that its lip balm is much more than a beauty product: it’s the perfect ally to be ready at any moment.

Under the concept “Always Ready with Liposan”, we developed a 360° campaign that combined digital content, street activation, and brand experience. It all started with a FOOH (Fake Out Of Home) action on Madrid’s Gran Vía, where a fake new opening was launched, sparking public curiosity and generating viral conversation about the new Liposan and its multiple uses as a make-up essential.

The digital activation was amplified on Instagram and TikTok, with a wave of creators showing how Liposan accompanies them in their always ready moments. Among them, Iban García, who was responsible for live recruiting the most authentic profiles to attend the next big event: The PreParty.

The PreParty x Liposan was a vibrant event full of experiences: DJ sets, cocktails, personalization areas, and product corners. Guests could try the full range of lip balms, enjoy drinks inspired by the flavors, and create their own ready-to-go accessories in a fun, colorful, and 100% shareable environment.

The result was an energetic, fresh, and highly viral campaign that established Liposan as a symbol of attitude, authenticity, and confidence among new generations.

EVENT CONCEPT & PRODUCTION, AUDIOVISUAL PRODUCTION, FOOH CREATIVE & EXECUTION, INFLUENCER MARKETING