Maxibon

Following the success of the previous edition of #MaxiConfesiones, where users experienced an immersive journey in Maxibon’s Metaverse developed by Fiftykey, the brand wanted to continue the format with a new activation that was even more engaging and experiential.

Maxibon reconnected with Generation Z through a campaign aimed at strengthening the bond between brand and consumer, while boosting awareness of its different flavors.

Under the concept created by Fiftykey, #MaxiConfesiones, participating influencers encouraged their communities to send audio clips confessing what made them 100% unique, with the incentive of winning products, meeting the influencers in person, and getting double tickets to Operación Triunfo and La Velada.

The conversation was amplified with the participation of 10 influencers invited to the event, where the brand was present as the official sponsor.

The result was an authentic, fun campaign with a high level of engagement, which established Maxibon as a brand connected to the language, codes, and energy of its community.

CREATIVE CONCEPT, INFLUENCER MARKETING, SOCIAL MEDIA ACTIVATION & EVENT MANAGEMENT