Nestlé Fitness

Nestlé Fitness’s goal was to retain its current consumers and modernize the brand to connect with a new generation of younger, active women engaged in the world of sports.

Under the concept #FindYourFitness, the campaign celebrated the diversity of approaches to wellness through two exceptional ambassadors. Garbiñe Muguruza, a two-time Grand Slam-winning tennis player, starred in the brand’s audiovisual content, broadcast internationally (TV and digital), alongside charitable actions and product giveaways in collaboration with the AECC.

Meanwhile, Almudena Cid, the only Spanish rhythmic gymnast to compete in four Olympic finals, brought inspiring storytelling focused on consistency and personal growth. Throughout the year, her journey was showcased in a series of short audiovisual pieces that reinforced the brand manifesto: “Turn your everyday into a sport and enjoy it.”

The campaign succeeded in renewing the emotional connection with its audience and positioning Nestlé Fitness as a brand that inspires active habits, optimism, and a positive attitude toward the body.