Nestlé Jungly

After years off the market, the return of Nestlé Jungly became one of the most viral phenomena. Thousands of users on social media were asking for its comeback, and the brand decided to listen. #ElRetornoDeNestléJungly was born.

The challenge was to answer a simple but powerful question: What would you do with the first Nestlé Jungly bar?

The response was to turn it into an object of desire. The first produced bar was auctioned on eBay, reaching over €12,000 in bids, with participation from Ibai Llanos, Aitana Ocaña, and Bely Basarte, among others. Within hours, the conversation took over social media and press, depleting supermarket stock and sparking a wave of nostalgia among consumers.

The campaign achieved 18.9 million impressions, an average engagement of 27.6%, and won Gold at the Premios Eficacia for its ability to actively listen to consumers. Since its relaunch, Nestlé Jungly has become the best-selling chocolate bar on the market.

CREATIVE STRATEGY, INFLUENCER MARKETING, PR ACTIVATION & SOCIAL MEDIA MANAGEMENT