Nivea

To introduce its innovative ingredient Thiamidol® and strengthen Luminous630®’s position as a leading anti-spot solution, NIVEA took science and beauty to a new level with the creation of the Luminous630® Lab, an immersive event designed and produced by Fiftykey.

Held in Madrid, the space recreated a cutting-edge laboratory where specialized press, influencers, brand ambassadors, and consumers could experience the product’s effectiveness firsthand. Through three stations — Skin Test, Skin Check, and Color Lab — attendees enjoyed a sensory and educational journey combining innovation, scientific rigor, and skincare care.

The event also featured the participation of experts such as Dr. María Asegurado, science communicator Ignacio Crespo, and brand ambassadors Lara Álvarez and Candela Peña, who reinforced the brand’s credibility and aspirational tone.

The result was a scientific, emotional, and visually flawless experience that placed NIVEA Luminous630® at the center of the conversation on skincare and cosmetic innovation.

EVENT CONCEPT & PRODUCTION, AUDIOVISUAL PRODUCTION, GUEST EXPERIENCE, FOOH CREATIVE & EXECUTION