Starbucks

To strengthen its connection with the digital community, Starbucks trusted us to develop its annual content plan and seasonal social media campaigns. From Spain, France, Portugal, and the Netherlands, we worked on a strategy that combined entertainment, creativity, and a narrative close to the consumer.

Each month, we created content for TikTok, Instagram, and YouTube Shorts, divided into three main content lines:

Produced videos, featuring launches and promotions in a refined, cinematic audiovisual format.

Barista videos, created on mobile, where humor and authenticity showcased the relationship between partners and customers.

Creator videos, produced in collaboration with influencers and well-known personalities, linking the brand to the latest trends.

For seasonal campaigns, we designed special productions with emotional storytelling alongside celebrities and trending creators, achieving strong audience connection during the most important moments of the year.

CREATIVE DIRECTION, CONTENT PRODUCTION, INFLUENCER CASTING & BOOKING, MULTI-MARKET DIGITAL STRATEGY

📍Spain, France, Portugal & the Netherlands